Give your brand somebody to send
A logo sits still. A character can sit, stand, point, skate and sell. Building Mr. Elegance changed how our campaigns work.
Notes from the desk
What we have learned so far.
Practical writing on identity, print production and running a design business here — no theory for its own sake.
Kwa nini bei zetu ziko wazi
Most studios hide their pricing. We printed ours on a poster and hung it on the wall. Here is the reasoning.
Print files that your printer will not send back
Bleed, CMYK and 300 DPI are not preferences. They are the difference between a job that prints and a job that waits.
Why your logo should survive a 16-pixel favicon
If your mark stops working when it gets small, it was never a mark. It was an illustration.
