Logo Design Package Grid

Pricing tables live or die on scannability. Three glowing outlined cards sit on a blueprint grid, each with a tilted white tab for the tier name — the tilt is the only informal gesture in an otherwise rigid layout, and it stops the table reading as a spreadsheet.

Every row aligns horizontally across all three cards so the eye can sweep left to right and compare a single feature. Excluded items are shown in red with a cross rather than omitted, which is the honest move: a client comparing tiers wants to know what they are giving up, not guess at it.

Standard carries the RECOMMENDED arrow. It is priced and specified to be the obvious choice, and the layout says so without a starburst.

The problem

Make three tiers comparable at a glance and be honest about exclusions without making the cheap tier look worthless.

What we did

Strict horizontal row alignment across cards, red crosses for exclusions, and one recommended tier marked with a single arrow.