Elegance Rate Card 2025

Most studios hide pricing until the client is emotionally committed. Publishing it is a positioning decision as much as a design one, and it needs a layout that reads as calm authority rather than a discount flyer.

Leader dots carry the eye from service to price across the full column width — the oldest trick in menu typography, and still the clearest. Design services group at the top, motion and negotiable work at the bottom, separated by white space rather than a rule.

The payment block sits in an inverted white panel at the foot: Vodacom Lipa Namba, account name, done. The one moment of high contrast in the whole document is the moment you are told how to pay.

The problem

Publish a full price list without looking cheap, and without the reader losing their place across eighteen rows.

What we did

Menu typography with leader dots, grouped service families, and a single inverted panel reserved for the payment instruction.